Massachusetts Restaurant Association

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Advertising with the MRA

Boost Your Restaurant’s or Business Reach with MRA Digital Advertising

Now Available: Geofencing & Retargeting Opportunities for Members.
Partner with us today and connect with the audiences that matter most.

Ad Design Specs

Horizontal Banner – 728W x 90H
Callout Box – 300W x 250H
Skyscraper – 160W x 600H

Retargeting

Target customers by browsing history

Retargeting is one of the most effective tools in digital advertising. Have you ever browsed online for a pair of shoes or researched a vacation rental-only to see ads for that company appear everywhere you go online? That’s retargeting in action.

This means that you’ll be getting in front of a highly targeted audience that includes Massachusetts restaurants, bars, caterers, food trucks, the dining public, and the many vendors who serve the industry.

Simply put, retargeting gives you access to the audience that is interested in the restaurant industry.

  • Your audience is already defined, visitors interested in the Restaurant Industry.
  • Our software follows these users and delivers your ads as they browse other websites.
  • Provide ads in all three listed sizes (longer campaign durations require all sizes).
  • Or let our team design your ad for an additional fee.
  • Choose the number of views you would like, and the MRA will provide updates so you can track your campaign’s success.

With Retargeting, your ad will follow an audience to their favorite websites.

1- 3 Months

$2,100/60,000 Ad Views
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2 - 3 Months

$4,500/150,000 Ad Views
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3+ Months

$7,500/300,000 Ad Views
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Ad Design Specs

Callout Box – 300W x 250H
Mobile Leaderboard – 320W x 50H
Mobile Banner – 300W x 50H

GeoFencing

Target customers by location

Geofencing creates a virtual “fence” around a specific location and delivers digital ads to anyone who steps inside that area—even briefly. Platforms like Facebook and Instagram offer this targeting, and it works much like direct mail, but with instant digital delivery.

This is perfect for:

  • Grand openings
  • Special events
  • Promotions targeting customers near your location

Unlike retargeting, geofencing doesn’t rely on shared interests—it’s all about proximity. If location is your priority, geofencing is your solution.

  • Choose your location and fence size, anywhere from three city blocks to a 10-mile radius.
  • Active web users in that area will see your ad as they browse.
  • Provide one ad size (shorter campaigns only require one).
  • Or have the MRA team design your ad for an additional fee.
  • Choose the campaign duration (minimum three days) and the MRA will send updates to show your campaign performance.

With Geofencing, your ad will appear when people are within your “fenced” area.

3+ Days

$250/5,000 Ad Views
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5+ Days

$500/15,000 Ad Views
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7+ Days

$1,000/35,000 Ad Views
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GEOFENCING vs. RETARGETING

GeoFencing

Target customers by location

Create a virtual boundary around a specific location or area. When a mobile device enters that area, they can receive your ads.

Retargeting

Stay in Front of Interested Diners

Show your ads to people who have already shown interest in your business online.

Side by Side Benefits of Digital Advertising with the
Massachusetts Restaurant Association

Feature

Retargeting

Geofencing
What It Is Targets people who have already visited the MRA website, following them with your ads as they browse other sites. Targets anyone who enters a chosen geographic area, serving ads while they are in that location.
Best For Re-engaging industry professionals, vendors, and consumers who have shown interest in MRA-related content. Promoting grand openings, events, or location-based specials to nearby audiences.
Audience Type Highly targeted—restaurants, bars, caterers, food trucks, vendors, and the dining public who visit MRA’s site. Location-based—anyone in the designated area, regardless of interests.
Reach Method Follows defined users across the web. Targets all active web users inside your virtual “fence.”
Geographic Targeting Not location-based—audience is defined by site visits. From 3 city blocks up to a 10-mile radius.
Ad Size Requirements Three sizes required for longer campaigns. One size required for shorter campaigns.
Campaign Length Typically, longer-term campaigns. Typically, shorter-term campaigns (minimum 3 days).
Creative Options Provide your own ads or have MRA design them (additional fee). Provide your own ads or have MRA design them (additional fee).
Tracking MRA provides performance updates based on views purchased. MRA provides performance updates based on campaign duration.